The thrust of the article is that paint companies have come a long way when it comes to matching colors. Not too long ago, the best one could hope for was a valiant effort by a counterperson with a good eye for color; now, many paint companies have sophisticated software that can match color samples with remarkable accuracy.
If you’re trying to find a precise paint color match, Consumer Reports offers some excellent tips, like visiting the store during “off” hours, i.e. after the morning rush when most painting contractors make their purchases. You’ll get more attention then.
Another good idea: Make sure that the store’s mixing equipment has clean nozzles. (Most paint retailers will be happy to comply with a courteous request to double-check the nozzles – and just raising the issue will show that you are serious about your paint color.)
To read the entire article on the new software systems that make it easier to match paint colors, click here: http://www.consumerreports.org/cro/news/2014/01/with-today-s-software-even-the-colorblind-can-match-paint/index.htm